Editorial Manager
Lilly Chapa is an Editorial Manager at API. In her role, she works on developing an editorial strategy for all of API’s content and resources, including articles, columns, newsletters, reports and videos. Lilly will also set editorial guidelines, style, and standards, help execute audience research and manage the Need to Know newsletter. Launched in 2013, API’s Need to Know newsletter curates fresh useful insights from across the industry, serving thousands of influential and innovative leaders in journalism.
Lilly is an award-winning journalist with more than nine years of editorial experience. In her most recent position as managing editor at The Wyman Company, she led content and managed writers and freelancers for three association magazines. As a freelance journalist, Chapa has experience in long-form storytelling as well as writing and editing white papers, articles and manuscripts. Lilly is a recipient of several awards, including the most recent 2021 Gold TABBIE Award. Lilly will use her diverse experiences to help API produce useful and relevant resources for audience-centric and sustainable journalism.
Lilly is a University of Oklahoma alumna. She lives in Richmond, Virginia, and enjoys gardening, traveling and exploring her city.
Email Lilly at lilly.chapa@pressinstitute.org or follow her on Twitter @lillychapa.
More from the author
Assess the value of the experiment
Once API’s influencer cohort ended their experiments last fall, they were encouraged to expand their retrospective beyond assessing what worked and what didn’t, instead considering value creation questions.
Project checklists for a smooth campaign
When it comes to getting the content out the door, what are the associated steps? The API cohort found this to be a good workflow.
Finding an influencer with impact
Partnering with local influencers enables news outlets to reach highly engaged, trusted voices within specific communities to foster greater trust. These influencers play a key [...]
