Jeff Sonderman is the former deputy executive director of the American Press Institute.
Before joining the American Press Institute in 2013, he was the digital media fellow of The Poynter Institute. His earlier journalism background includes digital news — helping to launch TBD.com, a local digital news startup in Washington, D.C. — and various roles in newspapers, as an award-winning reporter, online editor and metro editor of The Times-Tribune in Scranton, Pa. He was the architect and developer of API's Metrics for News analytics software that reinvents how publishers use data to inform content strategy. He also edited API's Need to Know newsletter, and designed API's Strategy Studies research format for in-depth strategic guidance. And he consulted with publishers on a range of issues related to content strategy, organizational transformation, audience development, newsroom structure and workflows and product management. He graduated from the Missouri School of Journalism.
More from the author
Influencers and alternative media
Influencers or independent creators have risen as popular sources of news and information, especially among younger audiences. Americans ages 13 and older turn to these sources for a variety of topics and reasons.
Local news
American teens and adults hold more positive views of local news and get it from a variety of sources.
The news consumption habits of teens and adults
American teens and adults, regardless of their age, use a variety of media, including traditional media, digital-only sources, and social media platforms to get news on a range of topics.
