Jeff Sonderman

Jeff Sonderman

Jeff Sonderman is the former deputy executive director of the American Press Institute.

Before joining the American Press Institute in 2013, he was the digital media fellow of The Poynter Institute. His earlier journalism background includes digital news — helping to launch TBD.com, a local digital news startup in Washington, D.C. — and various roles in newspapers, as an award-winning reporter, online editor and metro editor of The Times-Tribune in Scranton, Pa. He was the architect and developer of API's Metrics for News analytics software that reinvents how publishers use data to inform content strategy. He also edited API's Need to Know newsletter, and designed API's Strategy Studies research format for in-depth strategic guidance. And he consulted with publishers on a range of issues related to content strategy, organizational transformation, audience development, newsroom structure and workflows and product management. He graduated from the Missouri School of Journalism.

More from the author

Election news, race and ethnicity

May 1, 2024|

The survey highlights several key differences in election news sources and attitudes among Black adults, Hispanic adults, white adults, and Asian American, Native Hawaiian and Pacific Islander (AAPI) adults.

Election news and age

May 1, 2024|

Adults ages 55 and older most closely monitor news related to elections, and adults ages 35 to 54 are more likely than 18 to 34-year-olds to follow local and state elections, presidential elections, and discussions surrounding candidates’ policies and issues with a high level of attention.

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