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Launch platform-first sub-brands
An increasing number of forward-thinking publishers have delved deep into the world of distributed content by launching sub-brands with content tailored specifically to the platform [...]
Leverage community and partnerships to be more effective
Another popular way publishers have established themselves on new platforms is through a community-driven approach. Take Jersey Shore Hurricane News as an example. Launched after [...]
We’re all in this together
One of the biggest takeaways from our summit was that all publishers, large and small, experience many of the same headaches when approaching distributed content. [...]
