What you’re ultimately doing with a single-subject news site — to go back to the very beginning — is creating obsessives and superfans. “Cultivating many [...]
“Create obsessives,” digital director of Vanity Fair Mike Hogan said when I asked him about why Vanity Fair built a Hollywood-specific section. Successful single-subject news [...]
After the first step in building a niche vertical of identifying the topic, which involves assessing your audience, your brand, your capacity and the potential [...]
The American Press Institute developed this worksheet as a guide to getting you started with identifying a topic and building a single-subject news site. Before [...]
False information on Twitter overpowers efforts to correct it by a ratio of about 3 to 1, according to a study published today by the [...]
Newsrooms and tech start-ups have much in common. Both are fast-paced, have intellectually curious staff, and strive to stay ahead of the latest developments. But [...]
The amount of fact-checking journalism produced in the United States is increasing dramatically, and while there are limits to its persuasiveness, it is a measurably [...]
To help understand the spread of rumors, look at them as if they’re viruses. Rumors “are nothing more than long strands of information seeking to [...]
Iowa has long been an epicenter for U.S. politics, as home to the first-in-the nation presidential caucuses. This year, with the caucuses and the 2016 presidential [...]
This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs [...]
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