The American Press Institute developed this worksheet as a guide to getting you started with identifying a topic and building a single-subject news site.
Before starting, be sure you’ve read this Strategy Study.
Consider sitting down with a few creative collaborators from across your organization to tackle these questions together.
Share with your network
How to build audiences with single-subject news products
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The American Press Institute is hosting a Local News Summit on October 6-7 in Boise, Idaho to identify and advance solutions that help local news leaders design experiences and products that encourage individual and community well-being. Apply for a remaining spot.
Three frameworks for how journalists can engage with non-news experts and researchers to help solve a problem, rethink a beat or collaborate on an experiment
Most newsrooms have one impact story. They tell it the same way to everyone, and then they're surprised when it lands with some audiences and dies in the room with others. The story wasn't wrong. It just never got translated.


