News Blog

Tuesday, June 24 · 12 - 1pm EDT

Join the American Press Institute and News Revenue Hub for an “ask me anything” session with Jake Wasserman about how The Forward uses unique audience personas to grow and better serve its multigenerational community.

We assembled a working group of news leaders determined to find solutions to help their peers navigate the process of building capacity and strengthening cultures of learning.

Newsday, which has about 200 editorial staff, has in recent years launched and evolved a number of staff development initiatives that have garnered significant engagement. We will explore three of them: reporter roundtables, data office hours and alternative story formats.

We should work to become trauma-informed news leaders — no matter where we sit in the shop — and be intentional to practice this when the stakes are lowest.

That opportunity to both deepen a community’s ties to its roots and find new ways to build revenue matters in today’s local news landscape -- and might be an opportunity for the effort to rally new philanthropic support for local news.

Programming will involve both publicly available training, including webinars, and resources for the field, such as those from API’s work with influencer collaborations.

While the newsroom can hold a unique position as convener and connector, this function goes beyond the newsroom to support healthy, thriving communities and neighborhoods.

This initiative will help participants develop influencer collaborations around their journalism, including co-hosted Instagram reels to share reporting and promote products, explanatory reporting, ongoing partnerships and live events.

Because these types of committees are organized by and for news organizations, community member participants require extra support and advocacy to ensure the experience is beneficial for them, too.

The Vice President, Product Strategy, has a direct role in setting organizational strategy at the American Press Institute; managing the staff in concert with the CEO/Executive Director, and other members of the executive team; and being a thought leader for API and its partners in developing original news products, tools and training that help journalists serve communities more effectively.