The event was joyous, eclectic and completely unlike what you might expect from a journalism organization. But according to the team that produced it, this is what local media can and should look like.
Although our foundation supports multiple newsrooms, it is easy to envision a single local newsroom that offers subscriptions or paid memberships executing a similar partnership with one or more local history groups.
Our acute understanding of readers’ affinity for their neighborhoods inspired our most successful promotional campaign, now an annual tradition that typically drives up to a quarter of our annual subscription revenue per year.
Local media’s deep-rooted connection to the identities of the communities it serves offers a unique advantage in capitalizing on this widespread interest in history.
Leaning into local identity and history can move our journalism from ‘we provide facts alone’ to ‘we provide facts and serve other important community functions.’
The plans — each supported by a $3,000 grant from API and refined with API's help — will build connections with new audiences and serve communities by prioritizing storytelling and positive impact.
Here are a few ideas for activating your archives that participants brought to the recent API Summit on Local History, Community and Identity in Nashville — plus some ideas we all brought home to try out in the weeks and months to come.
The American Press Institute announced today that CEO and Executive Director Michael D. Bolden will join the University of California Berkeley Graduate School of Journalism as its eighth dean this summer.
The Marshall Project, a nonprofit news organization focused on criminal justice journalism, has developed a sustainable approach to building a learning culture through two key initiatives.
Reaching people across age groups is a complex proposition for news leaders. It involves identifying issues and topics that resonate with all ages, creating content on multiple platforms, and finding ways for people to move past assumptions about one another. But the current moment in America demands this kind of work.
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