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      Branding neighborhood pride in a subscription campaign

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      Host a successful community listening session: Advice from API Inclusion Index leaders

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NEED TO KNOW

News Blog

News BlogElena Kapintcheva2023-03-15T20:30:31-04:00
  • Report

    How to stop doing so many stories

    It’s not just journalists who are overwhelmed with information. Audiences are too. People are consuming media all day long, in one form or another. So [...]

    read more
  • Report

    A simple framework for deciding what to stop doing

    It’s surprisingly difficult for organizations of any kind to stop doing things. And the more complex the thing (or the organization), the harder it can [...]

    read more
  • Report

    How newsrooms can do less work – but have more impact

    Editor’s note, 2024: Want to learn how API’s Emily Ristow trains news organizations on Stop Doing, and how outlets have successfully implemented this practice into [...]

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  • Article

    Keeping opinion local: The benefits of cutting national politics from opinion sections

    When news organizations face cuts, opinion editors and writers are some of the first on the chopping block: Their work can be replaced by that [...]

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  • Study

    Broadening the moral values addressed in a news story can increase trust

    Americans who value loyalty and authority most highly tend to be the most skeptical of the news media. In experiments with readers, however, we see [...]

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  • Study

    A new way of looking at trust in media: Do Americans share journalism’s core values?

    The deep divides over trust in the news media are usually portrayed as largely ideological. Democrats are seven times more likely than Republicans to say [...]

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  • Study

    Study methodology for ‘Do Americans share journalism’s core values?’

    This study was conducted by the Media Insight Project, an initiative of the American Press Institute (API) and The Associated Press NORC Center for Public [...]

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  • Study

    Appendix III: Experimental stories we used to test broadened appeals to moral values

    Story 1. Pollution story Standard Version At-risk neighborhood now facing new health threat from toxic drinking water A toxic chemical has polluted drinking water at [...]

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  • Study

    Appendix I: Moral and journalism values questionnaires

    Moral Foundations Theory Questionnaire This survey used a battery of questions often used in academic studies to assess respondents’ inclinations toward values in Moral Foundations [...]

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  • Study

    Cluster analysis: Four groups of Americans based on their responses to moral and journalistic values

    Despite partisan differences, Americans’ attitudes about journalism are more complicated than a simple Democrat versus Republican divide. To better understand how values relate to views [...]

    read more
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editor’s pick

  • Younger subscribers: What the future of paying for local news looks like
    Tags: Revenue & Resilience
  • Digital subscribers: What motivates them to pay and how they are different from print readers
    Tags: Revenue & Resilience
  • What makes people ready to subscribe to local news, and what converts them
    Tags: Revenue & Resilience
  • After conversion: How to engage and retain new subscribers
    Tags: Revenue & Resilience
  • How much U.S. newspapers charge for digital subscriptions
    Tags: Revenue & Resilience

latest video

  • Turning subject experts into journalists: 9 good questions with Robert Steiner

    November 7, 2025

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