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      Leverage history to shape identity

    • Article

      Civic discourse doesn’t end at the ballot box. Here’s why you should plan ahead.


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NEED TO KNOW

News Blog

News BlogElena Kapintcheva2023-03-15T20:30:31-04:00
  • Study

    How we studied moral values to understand trust in the news media

    Half of the current decline in trust occurred before the widespread adoption of the public internet and so much news coverage moved online and or [...]

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  • Study

    How to sell more news subscriptions by appealing to broader moral values

    While the majority of our research looked at how moral foundations intersect with perceptions of core journalistic concepts and content, we also wanted to test [...]

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  • Study

    What are Americans’ moral values and journalism values?

    To provide our own baseline for trust with respondents, we began by asking about their level of trust in the news media. We asked the [...]

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  • Study

    Appendix II: Panel of experts who advised on defining journalism values

    The panel of experts in the working session included: Susan Benkelman – American Press Institute, Director of Accountability Journalism; Jenny Benz, PhD, – AP-NORC Center [...]

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  • Article

    Building election coverage with audiences

    No work of journalism should be focused more on what matters to the public than election coverage. Voters, after all, are the decision makers. But [...]

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  • Article

    Addressing false information during the 2020 election and lessons for the future

    The 2020 election may be remembered best for misinformation. Led by the defeated president himself, partisans — including elected officials — and others seeking to [...]

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  • Article

    Amid uncertainty, back-to-basics reporting became essential in 2020 election coverage

    The pandemic made nearly every facet of life more complicated. That, in turn, altered what kind of news people needed.  In response, many journalists offered [...]

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  • Article

    Lessons from 2020: How local newsrooms responded to unprecedented challenges

    The pandemic created new challenges for journalists trying to help audiences make sense of a contentious election, one already complicated by abrupt shifts in voting [...]

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  • Selma Times-Journal
    Article

    7 questions to help local media rebound in 2021

    Worldwide, the lives of most journalists have been consumed over the past 12 months by cataclysmic events both anticipated and unexpected. But no media organization [...]

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  • Woman reading news on laptop
    Study

    What news publishers do to retain subscribers

    As the future of the news focuses more on reader revenue as its economic model, retention of subscribers and members is becoming more critical. It [...]

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editor’s pick

  • How Alabama Media Group uses simple text-messaging to listen to diverse voices
    Tags: Community Engagement & Trust
  • ‘Focused listening’ can help address journalism’s trust problem — here are four examples
    Tags: Community Engagement & Trust, Series
  • How Richland Source held an event to serve local mothers — and listened, too
    Tags: Community Engagement & Trust
  • How The Tennessean hosts meetings with alienated audiences to listen and understand
    Tags: Community Engagement & Trust
  • How a Boston nonprofit newsroom starts its listening by popping up where people live and play
    Tags: Community Engagement & Trust

latest video

  • The American Press Institute’s fact-checking project, explained

    November 7, 2025

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    Local newsrooms should talk about how to cover politicians who promote conspiracy theories like QAnon

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    The primaries so far: Are states ready for November?

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