Report

As audiences gain more choices for news, they are increasingly turning to specialized sources. That represents a challenge to general-interest publishers but also creates an [...]

What you’re ultimately doing with a single-subject news site — to go back to the very beginning — is creating obsessives and superfans. “Cultivating many [...]

“Create obsessives,” digital director of Vanity Fair Mike Hogan said when I asked him about why Vanity Fair built a Hollywood-specific section. Successful single-subject news [...]

After the first step in building a niche vertical of identifying the topic, which involves assessing your audience, your brand, your capacity and the potential [...]

The American Press Institute developed this worksheet as a guide to getting you started with identifying a topic and building a single-subject news site. Before [...]

Digital video has become a market imperative — something every publisher must understand and do well, regardless of one’s history. Consider three statistics: More than [...]

The internet has blurred distinctions between print and video-based organizations and undermined the geographical divides that once structured the print news landscape. It has created [...]

We have never had more information about audience behavior than we do today. In the past a newspaper measured its success in part by circulation [...]

Media scholars note that new media imitates its predecessor before evolving into its own distinct form. Early newsreels imitated movies. The first television news shows [...]

Despite the differences among the many organizations producing digital video, a consensus appears to be forming around three organizational best practices. They include: Create clarity [...]