Report

I’ve identified four main types of commenting systems: Traditional – threads at the bottom of a story Structured comments – requires an extra structural step [...]

Deciding how a commenting system looks and operates are choices publishers should make with intent. These decisions affect the nature of readers’ and moderators’ experiences [...]

Have you ever wondered if there is value in commenters identifying themselves? Or do you struggle with verifying the facts and stories your commenters post? How [...]

Before spending too much money, take some time. Spend the time strategizing, researching, understanding what your audience wants, what you want and how comments will [...]

The numbers are in on news organizations earning money by producing events – and the revenue is significant.

Events are a natural fit at news organizations because of their strengths and their role in their communities. Local news organizations have three major assets [...]

An events strategy needs to start by asking “For whom?” Gathering as much information as a local news publisher can about its events’ potential audiences [...]

Publishers who don’t produce their own events risk allowing competitors to enter the market and capture that revenue. The competition is other events and other [...]

Expos and more traditional journalistic events such as debates and conferences around news topics can earn revenue, but they aren’t the only ways to come [...]

The significant revenue is in event sponsorships. A publisher could have a great event idea, but the math still needs to work. Using a spreadsheet [...]