Report

The significant revenue is in event sponsorships. A publisher could have a great event idea, but the math still needs to work. Using a spreadsheet [...]

Event promotion, internally and externally, is vital to event success and growth as a significant source of revenue. Ultimately, for most events to work, we [...]

We developed a worksheet with a series of planning questions to get you started with conceiving and creating events that are right for your audience. [...]

This report shares lessons and information from the following news organizations producing events: The Texas Tribune The St. Louis Beacon MinnPost The Chattanooga Times Free [...]

We recommend: The eight categories of journalism events, a blog post by Josh Stearns, director of journalism and sustainability at the Geraldine R. Dodge Foundation. [...]

We have thoroughly entered the age of mobile news. People are shifting so rapidly to smartphones and tablets, various data suggest, that mobile devices in the [...]

This wasn’t the case in older days, when the newsroom, sales and IT departments were kept apart to avoid conflicts and rarely spoke. That’s now [...]

Every print newspaper article goes through a process of reporting, editing and design to optimize how it appears in print. And most publishers have gotten [...]

Any discussion about how to reach and serve people using smartphones almost certainly must begin with social media. This was a major point of consensus among [...]

News publishers need to think about their mobile audience as consisting of two quite distinct groups. One is made up of possibly longtime readers or [...]