Report

In the earlier chapters we have shown why targeting a niche audience with a specialized mobile product is a powerful model that fits the modern [...]

We developed a worksheet with a series of planning questions to get you started with conceiving and creating niche mobile products that are right for [...]

In recent years news publishers have grappled with an uncomfortable realization: The traditional revenue streams of display advertising and reader subscriptions may not be sufficient [...]

The potential for native advertising is enormous. For some publishers it’s already more than just potential — BuzzFeed draws all of its revenue from the [...]

Sponsored content / native advertising appears in many ways. There is no single form, but rather a continuum from banner ads to social media content [...]

There are four distinct models that we’ve seen so far, each with varying levels of involvement from the publisher and brand: Underwriting model: The brand [...]

The resounding consensus we heard from summit participants was that upholding the publisher’s own brand and integrity, and thereby its readers trust, is an important [...]

As we noted in our discussion of the four business models for sponsored content, there are varying levels of involvement from the brand and the [...]

Most publishers at our summit said they track all the typical content metrics when measuring the reach of sponsored content — views, unique visitors, time [...]

Even the best experts we gathered for our summit acknowledged some areas where knowledge is missing. Reader impact: For one, it’s difficult to know what [...]