Report

There are many ways of defining “engagement,” but those working in mobile emphasized that they all are about making valuable connections with mobile users to [...]

Much has been made of the concept that mobile devices are a “second screen” companion to watching television. But those working in mobile also caution [...]

Publishers are traditionally used to selling advertisers space in their publications. But that model is working less and less as major advertisers stop buying publications [...]

Rather than just think ‘advertising,’ think of ‘useful services’ for readers and sponsors Publishers should fundamentally rethink how to monetize mobile products, beyond just conventional [...]

News organizations aren’t the only ones trying to adapt to mobile technology. There are many other industries bidding for the limited pool of people with [...]

Think about the mobile apps or websites your organization uses to reach the public, and ask yourself two questions: what do they do, and who [...]

Thinking about any potential new product should start with identifying the audience and its needs. Consider the major annual events in your community, the popular [...]

Once publishers have an idea of the potential audience segments for niche apps in their market, they need to look internally at the resources and [...]

If you aren’t familiar with user-centered design, you can infer a lot just from the name. It is a process that puts the intended users [...]

Now you have a pretty good idea of a mobile product you might build. You know what your audience wants, what your staff can sustain, [...]