Newsroom experiments unearthed many ideas and epiphanies, including a roadmap for an influencer collaboration. We’ll walk you through each step, offering action items, resources and tips from newsrooms who have already worked through this process.
From building on nostalgia and a shared sense of place to repackaging evergreen content into reliably updated guides or even collaborating with community institutions to create something new, products relevant to your community can offer new ways for audiences to engage with local news and funders to support your work.
Conducting community-based engagement efforts could open new opportunities for relationships and new forms of revenue for local media.
Live events are an attractive platform for many local news organizations — they build brand awareness and trust, bring the community together and, of course, can be a source of revenue.
Examples of how newsrooms have spun up live events, products and third spaces to experiment with new sources of revenue while fostering community belonging.
An agenda-planning tool developed by NEP based on the experiential learning cycle has four stages that break down ways adults connect with information and what kind of activities can support their learning.
By creating conditions for listening to and honoring diverse perspectives, we build a shared understanding of how institutional barriers, historical inequities and systemic biases impact our teammates in distinct ways.
Encouraging people to use their voice — especially those who aren’t used to being “at the table” in meetings — is important for a developing work culture.
News leaders can better care for themselves and others by approaching their responsibilities with a “host” mindset, and host leaders invest in meaningful conversations to harvest new insights and find ways to take action.
A training to help news organizations build more equity into our day-to-day decision-making has been a paradigm shift as we talk about how modern news organizations are becoming more intentional workplaces that can show care to their journalists and empower them to be leaders in their own right.


