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NEED TO KNOW

Study

  • Study

    Twitter and life

    Just over half of social media users (53%) have a Twitter account and most (67%) have had it for more than 3 years, according to [...]

    September 1, 2015
  • Study

    How non-Twitter users are different

    The survey also probed non-Twitter social media users about why they don’t use the social network for news. People offered a range of answers, with [...]

    September 1, 2015
  • Study

    How false information spreads and gets corrected on Twitter

    One question some people have about the openness of the web, including social networks, is about navigating information that proves to be false. The survey [...]

    September 1, 2015
  • Study

    How Twitter users interact with brands and promoted tweets

    Most Twitter users (77%) have interacted with a promoted tweet in some way. The largest number, 56%, say they have noticed a promoted tweet, topic [...]

    September 1, 2015
  • Study

    Twitter and breaking news

    While people end up following news in general on Twitter and use the social network “to pass the time,” the immediacy of using the network [...]

    September 1, 2015
  • Study

    Who people follow and discover on Twitter

    On Twitter consumers can discover new voices, authors, news providers and take following actions as a result. The survey tried to track those patterns by [...]

    September 1, 2015
  • Study

    How Twitter users follow the news

    People using social media as a news source can design their own news agenda — identifying the sources and topics they want to follow. This [...]

    September 1, 2015
  • Study

    How people use Twitter in general

    In general, all three core groups studied — Twitter users, non-Twitter users on social media and social media users overall — consume a good deal [...]

    September 1, 2015
  • Study

    Download a PDF or topline results

    For printing and offline viewing, a PDF version of this report and the topline results with questionnaire are available for download.

    September 1, 2015
  • Study

    Twitter and the News: How people use the social network to learn about the world

    Overview How does Twitter change the way people get news? What kinds of thought leaders, journalists and organizations do people follow on the network? How [...]

    September 1, 2015
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