The survey also probed non-Twitter social media users about why they don’t use the social network for news. People offered a range of answers, with no one standing far above any other.
Perhaps the most striking result is that these are news consumers who feel they get sufficient news elsewhere. Indeed, the largest number of non-Twitter news users (59%) cited a preference for traditional news sources such as newspaper, TV and radio as the reason they aren’t using Twitter as a news delivery platform.
Beyond that, however, no particular reason stood out as to why people don’t use Twitter as a means of discovering news. The next two reasons cited fall into the category probably of being unsure or unfamiliar. About half of these non-Twitter news users (51%) cited a more general sense that “Twitter is not for me.” Just under half (46%) of non-Twitter users said they aren’t sure what Twitter would provide them. Similarly, about as many (45%) cited concern about knowing what is real and what is made up.
A roughly similar number (44%) said they thought Twitter would be made up of “people talking about inane details in their lives.” One in 5 (20%) said they lack the time.
[chart slug=”twitter-31″]Share with your network
- Twitter and life
- How non-Twitter users are different
- How false information spreads and gets corrected on Twitter
- How Twitter users interact with brands and promoted tweets
- Twitter and breaking news
- Who people follow and discover on Twitter
- How Twitter users follow the news
- How people use Twitter in general
- Download a PDF or topline results
- Twitter and the News: How people use the social network to learn about the world
- Methodology
- Recommendations for publishers
You also might be interested in:
We reached out to Danielle Coffey, the CEO of American Press Institute’s parent corporation, the News/Media Alliance, to learn more about the legal fight for news organizations’ rights with AI.
We’re here to help you move through the stages of what it means to be a healthy news organization and a healthy news contributor — whether you’re dealing with revenue or cultural challenges or effectively managing change.
Establishing a newsletter strategy can help you set goals and quantify success — or even determine whether a newsletter is a good fit for your audience.
