Age 18-40 Age 41 and older Supporting news organization 57% 40% Unlimited number of digital stories 41% 21% Access to print in addition to digital [...]
Small Mid-sized Small metro Large metro Want access to local news 72% 69% 59% 53% Notice useful/interesting articles 30% 37% 36% 45% Moving to area [...]
Small Mid-sized Small metro Large metro Seen a discount 44% 36% 41% 52% Hit a paywall 7% 4% 12% 28% Motivated by verbal attacks on [...]
Small Mid-sized Small metro Large metro National politics 31% 34% 32% 40% Professional sports 12% 19% 20% 29% Arts and culture 12% 12% 12% 17% [...]
Democrats Independents Republicans Trust/quality 12% 6% 6% Promotion or discount 11% 14% 14% Topical focus 10% 12% 15% Support journalism 8% 2% 1% Paywall/access 4% [...]
Democrats Independents Republicans A discount or promotional offer 33% 39% 38% Coupons 17% 24% 22% Cover a particular topic/issue 31% 26% 26% Access to [...]
Democrats Independents Republicans Wanted discounts and coupons to save money 18% 26% 24% A paywall 20% 11% 13% Motivated by recent verbal attacks on the [...]
Democrats Independents Republicans Local politics and government 54% 39% 39% Collegiate/high school sports 15% 19% 30% Business and economy 17% 26% 29% National politics and [...]
Democrats Independents Republicans Helps me talk to others about what’s going on 50% 33% 31% Helps me be a better citizen 75% 50% 50% It’s [...]
Rank Weekly price 1 $1.85 2 $1.99 3 $1.99 4 $2.99 5 $2.99 6 $2.31 7 $2.50 8 $1.00 9 $3.99 10 $2.07 11 $1.15 [...]
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