Charts

Owner Number Advance 10 Berkshire Hathaway 7 Gannett 19 McClatchy 9 Tronc 6 Other 49

Print circulation Weekly prices 104,172 $0.46 182,409 $0.56 144,504 $0.56 70,819 $0.56 36,581 $0.56 51,626 $0.84 66,163 $0.91 125,779 $0.92 85,969 $0.92 114,942 $0.99 46,179 [...]

  Weekly price Print circulation $0.46 104,172 $0.56 182,409 $0.56 144,504 $0.56 70,819 $0.56 36,581 $0.84 51,626 $0.91 66,163 $0.92 125,779 $0.92 85,969 $0.99 114,942 [...]

Conversion rates of free-trial readers Frequency 0%-25% 11 26%-50% 0 51%-75% 0 76%-100% 0

  Conversion rates of free-trial readers Frequency 0%-25% 0 26%-50% 1 51%-75% 3 76%-100% 10

  Trial type 0%-25% 26%-50% 51%-75% 76%-100% Free (n=11) 11 0 0 0 Discounted (n= 14) 0 1 3 10

Name Low High Advance Publications $2.74 $6 Berkshire Hathaway $0.910 $3.17 Gannett $0.56 $2.31 McClatchy $3 $3 Tronc $1.99 $1.99

  Consideration factor Importance Market testing 4.2 Corporate-set prices 3.58 Industry norms 3.4 Competitor prices 2.33

Billing Frequency Percentage Weekly 24% Monthly 71% Yearly 5%

  Standard weekly prices Percent of newpapers $0-$0.99 11% $1-$1.99 27% $2-$2.99 30% $3-$3.99 20% $4-$4.99 10% $5-$5.99 0% $6-$6.99 1% $7-$7.99 1%