Charts

Digital payers Print payers Very good value 48% 32% Fair value 36% 52% Somewhat or very overpriced 16% 16%  

Payers’ reasons for following news, by age Top-ranked reason Second-ranked reason Third-ranked reason Age 18-34 Helps stay informed (55%) Good at covering issue (52%) Helps [...]

Top reasons leading people to subscribe, by age Top-ranked reason Second-ranked reason Third-ranked reason Age 18-34 Friends or family use it (45%) Looking for a [...]

Percent Magazine in any format 31% Print version of a magazine 19% Both a print and a digital version of a magazine 9% Digital version [...]

Percent Looking for a news source that covers a particular topic/issue 43% Friends or family used it 41% There was a discount or promotion for [...]

Percent I get content that is only available to paying customers 36% I like the coupons or discounts 33% I feel good about contributing to [...]

Percent Print version of a newspaper 84% Print version of a magazine 57% Both print and digital versions of a newspaper 38% Digital-only version of [...]

Percent I can find plenty of free content so I don’t need to pay 54% I’m not interested enough in the content to pay for [...]

Bump into news Actively seek out news National politics or government 33% 69% My town 21% 13% Foreign or international news 5% 12% My hobbies [...]

Print payers Digital payers I was looking for a news source that covers a particular topic/issue 41% 47% My friends or family used it 45% [...]