Skip to content
Skip to content

Learn more about our 2025 Impact Report!

American Press Institute
  • About
    • What We Do
    • Impact
    • History
    • Meet Our Team
    • API Updates
    • Financials
  • Resources
    Areas of Focus
    • Civic Discourse & Democracy
    • Culture & Inclusion
    • Community Engagement & Trust
    • Revenue & Resilience
    Our offerings
    Content
    • Articles
    • Studies & Reports
    • Special Editions & Series
    • Need to Know
    • API Media Inclusion & Impact Survey
    The latest
    • Special Edition

      API year in review 2025

    • Article

      Use postcards and flyers around your election coverage

    See all resources
  • Products & Programs
    • Better News
    • Table Stakes
    • API Inclusion Index
    • Metrics for News
    • Source Matters
    • API Leaders Fellowship for Inclusion & Impact
  • Events
    • Local News Summits
    • Webinars
  • API & You
    • Training and Support
    • Support Our Work
    • Apply for Grants
    • Join Our Team
    • Contact Us
NEED TO KNOW

Charts

  • NONPROFITETHICS-6: Most nonprofit media who took funding for specific projects say they did so because project was already planned

    Why nonprofit media accept funding for specific projects Percent of nonprofit media who accepted funding for such projects The project or investigation was already on [...]

    April 19, 2016
  • NONPROFITETHICS-7: The usual levels of communication pre-publication differ depending on who you ask

    Communication type pre-publication Foundations Nonprofit media Commercial news outlets Never speak about stories before publication 25% 34% 16% Talk only about coverage areas in general [...]

    April 19, 2016
  • NONPROFITETHICS-10: About a third of nonprofit media mention funders whenever content is published that used their support

    How disclose funding of specific content Percent nonprofit media Identify when a specific story has been produced with a funder’s support 31% Explain the content [...]

    April 19, 2016
  • NONPROFITETHICS-12a: Both nonprofit and commercial media may report on their funders or partners

    Have funders been subject of a later news story? Nonprofit media Commercial media Yes, a funder has later been subject of a news story 37% [...]

    April 19, 2016
  • NONPROFITETHICS-12b: Most media cite relationship in coverage of funders and partners

    What happens if a funder later is a subject of a story Nonprofit media Commercial media Have cited past collaboration in stories 68% 23% Cited [...]

    April 19, 2016
  • NONPROFITETHICS-15b: Commercial media in this sample collaborated with a wide range of nonprofits

    What type of funders or nonprofit partner Percent commercial media who have received funding or partnered Universities and other educational organizations 71% Community organizations 50% [...]

    April 19, 2016
  • NONPROFITETHICS-13: Most media funders make media grants in areas where they try to make change

    Make such grants Percent funders Yes 52% No 19% Don’t know/no answer 29%

    April 19, 2016
  • NONPROFITETHICS-1b: Many media funders are also giving more media grants

    Change measured Increased Remained the same Decreased The overall number of media grants we gave… 41% 29% 8%

    April 19, 2016
  • NONPROFITETHICS-1a: Many media funders say more of their giving is going to media projects

    Change measured Increased Remained the same Decreased The percentage of funding our foundation has given to media grants… 43% 30% 6%

    April 19, 2016
  • TRUST-3-2: The importance of visuals for online news depends on the topic

    Percent Crime and public safety 72% Weather or traffic 68% Lifestyle 56% Domestic issues 52% Sports 47% National politics 47% Foreign or international news 43% [...]

    April 18, 2016
Previous383940Next
Latest from Need to Know
  • API year in review 2025

    Continue ReadingContinue Reading
Newsletter

Need to Know

Useful insights for people advancing quality, innovative and sustainable journalism

Subscribe
Follow Us
ThreadsX
  • About
    • What We Do
    • Impact
    • History
    • Meet Our Team
    • API Updates
    • Financials
  • Our Areas of Focus
    • Civic Discourse & Democracy
    • Culture & Inclusion
    • Community Engagement & Trust
    • Revenue & Resilience
  • API & You
    • Join Our Team
    • Apply for Grants
    • Training and Support
    • Support Our Work
    • Contact Us
American Press Institute Logo White
  • Better News
  • Table Stakes
  • API Inclusion Index
  • Metrics for News
  • Source Matters
  • API Leaders Fellowship for Inclusion & Impact

© 1946 - 2026 American Press Institute • All Rights Reserved •

Privacy Policy • Terms of Use • Website by Elefant

Page load link

Press “ESC” key to close

main menu
  • About
    • What We Do
    • Impact
    • History
    • Meet Our Team
    • API Updates
    • Financials
  • Resources
    • Our Offerings
    • Areas of Focus
      • Civic Discourse & Democracy
      • Community Engagement & Trust
      • Culture & Inclusion
      • Revenue & Resilience
    • Content
      • Articles
      • Studies & Reports
      • Special Editions & Series
      • Need to Know
      • API Media Inclusion & Impact Survey
      • All Resources
  • Products & Programs
    • Better News
    • Table Stakes
    • API Inclusion Index
    • Metrics for News
    • Source Matters
    • API Leaders Fellowship for Inclusion & Impact
  • Events
    • Local News Summits
    • Webinars
  • API & You
    • Training and Support
    • Support Our Work
    • Apply for Grants
    • Join Our Team
    • Contact Us
Recent Resources
  • Article

    How the creator of API’s Inclusion Index wants to improve coverage of communities of color

  • Article

    Guiding people to practical information: Key takeaways from experiments in ‘service journalism’

get connected
ThreadsX
This website uses cookies and third party services.
OK
Go to Top