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NEED TO KNOW

Charts

  • TRUST-3-3: Across topics it is important digital news works well on a mobile phone

    Percent Crime and public safety 78% Weather or traffic 72% Lifestyle 70% Sports 63% Domestic issues 60% Local news 56% National politics 55% Foreign or [...]

    April 18, 2016
  • TRUST-3-4: The importance of load time for online news differs across topics

    Percent Crime and public safety 78% Weather or traffic 72% Sports 72% Lifestyle 69% Domestic issues 63% National politics 63% Local news 57% Foreign or [...]

    April 18, 2016
  • TRUST-6-2: Many Americans subscribe to newspapers or magazines, with print subscriptions remaining slightly more popular than online subscriptions.

    Type of paid service or subscription Percent who pay Cable television 64% Newspaper only in print 20% Newspaper only online/through app 11% Newspaper both in [...]

    April 15, 2016
  • TRUST-6-3: People who follow news more frequently place greater importance on accuracy, completeness, transparency, and balance.

    Get news several times a day Get news daily Get news less than once a day Accuracy 91% 82% 74% Completeness 82% 73% 66% Transparency [...]

    April 15, 2016
  • TRUST-6-4: The importance of several specific factors related to trust vary depending on how frequently people follow news.

    Get news several times a day Get news daily Get news less than once a day Gets facts right 86% 77% 63% Always has latest [...]

    April 15, 2016
  • TRUST-6-1: Television continues to be the most popular device used by Americans to get news.

    Device Percent getting news from device in last week Television 83% Desktop or laptop computer 66% Cellphone 63% Radio 62% Paper versions of newspapers or [...]

    April 15, 2016
  • TRUST-2-3: The importance Americans place on seeing their communities in the reporting varies by topic

    Percent Crime and public safety 53% Local news 40% Domestic policy 37% Weather or traffic 35% National politics 33% Lifestyle 31% Sports 27% Foreign or [...]

    April 15, 2016
  • TRUST-2-2: Americans value different factors from a source of sports news than a source of lifestyle news

    Sports Lifestyle It presents expert sources and data 66% 48% The reporting is in-depth 64% 49% It covers all the day’s events 61% 40% It [...]

    April 15, 2016
  • TRUST-2-1: Americans value different factors from a source of political news than a source of lifestyle news

    National politics Lifestyle It’s concise and gets to the point 80% 55% It presents expert sources and data 79% 48% The reporting is in-depth 77% [...]

    April 15, 2016
  • TRUST-3-8: When people receive news on social media, trust in the original reporting source has the greatest effect on trust in the content

    Trust in original source Trust in person posted/tweeted A lot of people comment, like, or share Facebook 66% 48% 16% Twitter 62% 49% 21% YouTube [...]

    April 15, 2016
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