Charts

Percent Both get and share news 64% Get news only 21% Share news only 2% Neither 14%

Percent Individual journalists, writers, columnists or commentators 73% News organizations’ main brand accounts (such as @nytimes or @wsj) 62% People I know 58% News organizations’ [...]

How Twitter users compare to other social media users Twitter Social media users Male 53% 48% Female 47% 52% Average age 36 46 Single 49% [...]

Percent Smartphone 82% Laptop or notebook 58% Desktop 39% Tablet 29%

Where advertising was seen Percent From people I follow on Twitter 40% A TV station’s broadcast 39% A commercial on TV 35% An online news [...]

Interaction Percent Followed a brand account 32%/td> Used a hashtag relating to a brand or advertising campaign 24% Replied to a brand or other advertiser [...]

Percent Scrolling through my timeline 80% Browsing tweets from people I follow 67% See tweets as part of articles on other websites 34% Checking trending [...]

Percent Differing opinions 45% Mostly agreeing opinions 35% Unsure 20%

Percent It’s a great way to get the news immediately, in real time 70% I come across sources I wouldn’t normally find 47% It’s easy [...]

Percent Sports 25% Politics and government, general 21% Technology 14% Civil rights / civil liberties 13% Local stories / my town or city 11% Social [...]