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      Adopt a product mindset for news

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NEED TO KNOW

Charts

  • TWITTER3: How often users are on Twitter

     Percent Several times a day 71% Once a day 12% Several times a week 12% Once a week 2% Once every two to three weeks [...]

    August 31, 2015
  • TWITTER4: How often Twitter users post tweets

    Percent Several times a day 37% Once a day 10% Several times a week 23% Once a week 7% Once every two to three weeks [...]

    August 31, 2015
  • TWITTER5: Why people use Twitter

    Percent To be alerted to or find out more about breaking news 40% To keep up with the news in general 39% To pass the [...]

    August 31, 2015
  • TWITTER8: Topics followed in the news

    Twitter users Non-Twitter users All social media users Current events, general 72% 60% 59% Traffic and weather 69% 72% 68% National news, general 68% 62% [...]

    August 31, 2015
  • TWITTER9: News sources

    Twitter users Non-Twitter users A person or organization you follow on Twitter 76% 4% A person or organization you follow on another social networking site [...]

    August 31, 2015
  • TWITTER10: Reasons to follow the news

    Twitter users Non-Twitter users All social media users It helps me stay informed and be a better citizen 86% 81% 80% I like to talk [...]

    August 31, 2015
  • TWITTER33: When people joined Twitter

    Length of time Percent Within the last year 10% 1 to 2 years ago 22% 3 to 5 years ago 46% More than 5 years [...]

    August 31, 2015
  • TWITTER32: Twitter accounts among overall social media users

    Have Twitter account? Percent Yes 53% No 47%

    August 31, 2015
  • TWITTER31: Reasons people aren’t on Twitter

    Reason Percent I prefer to get my news from more traditional sources such as newspapers, TV or radio 59% Twitter is not for me 51% [...]

    August 31, 2015
  • TWITTER30: Encountering false tweets

    Where corrective information was found Percent Another source, not on Twitter, debunking the report 62% Through a tweet from a different person or news source [...]

    August 31, 2015
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