Benefit Percent People can access news from anywhere 67% Distribution is easier and faster 56% Technology lets you tell and report stories in new ways [...]
Tasks graduates perform at work Skill Percent CREATING CONTENT 52.7%* Writing and reporting 36.0% Copy editing 19.2% Audience engagement (social media, community content) 15.2% Graphics [...]
Number of jobs 1980 and before 1981-1995 1996-2005 2006-2015 Never had full-time job in media 5.9% 7.8% 9.4% 13.3% 1 9.7% 10.9% 13.6% 25.7% 2-3 [...]
Number of jobs Percent Never had a full-time job in media 11.4% 1 19.4% 2-3 33.8% 4-5 20.4% 6+ 15.0%
Form of learning Percent ranked “very valuable” Trial, error and practice on my own 79.8% Peers and personal mentors 59.9% College classes in journalism 55.6% [...]
Where people work By employer category Percent JOURNALISM 36.1%* Newspaper media 11.1% TV media 10.2% Freelancing 8.7% Magazines 5.6% Digital-only news organization 4.4% Radio media [...]
Use Percent To stay connected to my network 57.2% To promote my stories / content 52.4% To watch competition 40.6% To create brand awareness 35.7% [...]
Number of semesters Percent I didn’t hold such a position 64.3% 1 8.5% 2 15.7% 3 4.1% 4 5.2% 5 or more 2.2%
Skill Percent Graphics and Web design 30.9% Social media 30.7% Leadership and team management 28.4% Marketing content in new ways 27.5% Video shooting and production [...]
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