| Audience research done before launching paywall | Percent of dailies with paywalls |
|---|---|
| Conducted focus groups | 29% |
| Surveyed audience | 28% |
| Consulted academics | 15% |
| Solicited advice from other newspapers | 85% |
Paywall research
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About the Author: Millie Tran
Editorial Coordinator
Millie Tran was the editorial coordinator of the American Press Institute from May 2013 to January 2015.
Previously, she was the multimedia coordinator at the Council on Foreign Relations, where she wrote, edited and produced a weekly podcast. Prior to that, she helped launched launched National Journal’s Membership program as a marketing and design associate. She is also a graduate of the Atlantic Media fellowship program.
Millie’s skills and backgrounds are diverse -- with experience on both the editorial and business side of media, as well as the for-profit and non-profit world. She likes to run toward wicked problems, connect the dots, and find the story.
A graduate of UCLA, she served as a tech columnist, opinion editor, and multimedia producer of the Daily Bruin -- culminating in a first place award from the Associated Collegiate Press for a multimedia news feature. While there, she also wrote her thesis on cyber warfare and taught a seminar on the same subject.
