| Payers | Nonpayers | |
|---|---|---|
| Regularly share content with others | 49% | 27% |
| Visit its website | 46% | 48% |
| Save print copies | 41% | 12% |
| Use coupons | 37% | 11% |
| Use its app | 25% | 35% |
| Follow on social media | 24% | 25% |
| Subscribe to alerts/notifications | 18% | 12% |
| Subscribe to email newsletter | 16% | 6% |


