People using social media as a news source can design their own news agenda — identifying the sources and topics they want to follow. This has led to speculation that people will become narrow in their interests without the agenda-setting influence of news organizations.
The survey probed this notion in various ways, including by asking people what sources they followed and whether it was more likely a news organization, a friend, an individual journalist or a sub-section of a news organization. (On Twitter, people are more likely to follow individual journalists than the main account of a whole news organization, which will be detailed later).
But the survey probed this most directly by asking people what topics they recalled following in the news in the past week. They were given a list of some two-dozen possible topics.
The findings, which reinforce earlier research conducted by the American Press Institute, suggest that American social media users have a fairly wide curiosity about news. When given a list of some 28 possible news topics, a majority of respondents in the nationally representative sample of social media users named seven that they recalled following in the news in the last week. Non-Twitter users also cited seven. And Twitter users, as we saw in several other questions, seem even more news-oriented. On average, Twitter users followed 14 different topics last week.
| Twitter users | Non-Twitter users | All social media users | |
|---|---|---|---|
| Current events, general | 72% | 60% | 59% |
| Traffic and weather | 69% | 72% | 68% |
| National news, general | 68% | 62% | 60% |
| Politics and government, general | 65% | 55% | 54% |
| Local stories/my town or city | 62% | 61% | 56% |
| Technology | 58% | 26% | 34% |
| Civil rights / civil liberties | 58% | 34% | 32% |
| Sports | 57% | 49% | 50% |
| Public safety and crime | 57% | 46% | 46% |
| Social issues (abortion, gay marriage, etc.) | 56% | 32% | 35% |
| International news | 55% | 44% | 43% |
| Entertainment and celebrities | 55% | 39% | 44% |
| National security / military / terrorism | 52% | 45% | 42% |
| Science | 47% | 21% | 25% |
| My region | 47% | 37% | 36% |
| Business, financial and economic | 45% | 31% | 33% |
| Health and medicine | 45% | 36% | 39% |
| Positive news / human interest | 45% | 34% | 34% |
| Health care issues | 44% | 41% | 43% |
| Arts and culture | 43% | 16% | 20% |
| Schools and education | 42% | 33% | 33% |
| Immigration issues | 40% | 54% | 52% |
| Environment | 36% | 26% | 28% |
| Gun issues | 30% | 26% | 27% |
| Marijuana / drug issues | 30% | 33% | 33% |
| News about my racial / ethnic community | 27% | 17% | 21% |
| Religion | 25% | 16% | 18% |
| Non-specific / all news | 16% | 16% | 15% |
| Other | 4% | 0 | 1% |
| None of the above | 1% | 3% | 3% |
Data Source: Question: Thinking of the last week, what kinds of topics do you recall following in the news? (Base: Twitter Users N=3713, Non-Twitter Users N=469, Total Panel Sample N=1,000)
American Press Institute, DB5 and Twitter
Nor is social media the only way that Twitter users and non-Twitter social media users get news. The survey found that most of the three different social media user groups get news from many different news sources or pathways several times a week at least. Indeed, majorities across all groups cite five different pathways they use to get news — from television news, search engines, newspapers, radio and word of mouth.
Social networks, in other words, appear to be adding to the ways that Americans are informed, not eliminating more traditional pathways entirely.
There were some notable differences in the news sources and discovery methods cited among the three core samples of social media users, the nationally representative sample, Twitter users and non-Twitter social media users.
Twitter users are less likely to be TV news viewers, more likely to use search, mobile apps and websites and social networks. There were not substantial differences in use of newspapers or radio.
Non-Twitter users, by contrast, are less likely than social media users in general to use various online tools, including search and mobile apps.
| Twitter users | Non-Twitter users | |
|---|---|---|
| A person or organization you follow on Twitter | 76% | 4% |
| A person or organization you follow on another social networking site | 66% | 29% |
| An internet search using a search engine such as Google or Bing | 62% | 49% |
| Word of mouth from friends, family, coworkers or neighbors | 59% | 49% |
| A television news station through its broadcast or online | 54% | 75% |
| A mobile app | 53% | 31% |
| A radio station through its broadcast or online | 46% | 46% |
| Some website other than these | 46% | 31% |
| A newspaper through its print edition or online | 43% | 48% |
| A newsletter in print or online | 31% | 30% |
| A blog | 28% | 10% |
Data Source: Question: There are many ways to find news. Please tell us how often, if ever, you use each of the following sources to discover news. Note: This 4% of non-Twitter users indicating they got their news from someone they follow on Twitter is likely due to respondent error. (Base: Twitter Users N=3713, Non-Twitter Users N=469)
American Press Institute, DB5 and Twitter
Why Twitter and non-Twitter social media users get news
People can use news in different ways — to talk about it, for civic action, to save money. The survey asked people the reasons they keep up with the news, and compared the answers of Twitter users and non-Twitter users. There were some differences.
Most people across both groups said it helped them function as a citizen (more than 8 in 10). Twitter users were somewhat more inclined to say they liked to talk about news with friends (66% vs. 59%) and find it relaxing and entertaining (36% vs. 29%). People who use social media but are not on Twitter were more likely to say the news helps them save money when they shop (11% for Twitter users, 21% for non-users). Twitter users were significantly more likely to say the news helps them with their job (30% vs. 6% for non-Twitter users).
| Twitter users | Non-Twitter users | All social media users | |
|---|---|---|---|
| It helps me stay informed and be a better citizen | 86% | 81% | 80% |
| I like to talk to friends, family and colleagues about what’s going on in the news | 66% | 59% | 60% |
| I find it relaxing and entertaining | 36% | 29% | 31% |
| It helps me in my job | 30% | 6% | 11% |
| It helps me find places to go and things to do | 29% | 29% | 30% |
| It helps me solve problems | 22% | 17% | 21% |
| It helps me save money when I shop | 11% | 21% | 25% |
| It helps me raise my family | 10% | 12% | 16% |
| Other | 8% | 7% | 6% |
| None of the above | 4% | 6% | 4% |
Data Source: People use news in different ways. What are the 4 top reasons you, personally, tend to follow the news? From the list below, please select up to four. (Base: Twitter Users N=3713, Non-Twitter Users N=469, Total Panel Sample N=1000)
American Press Institute, DB5 and Twitter
Twitter and the news
By various measures, the study found that news and Twitter are intimately linked. Fully 86% of Twitter users say they use the social network for news, and the vast majority of those, 74%, do so daily.
The majority of Twitter users in the study also believe that they now get more news than they did before they joined the social network. Fully 6 out of 10 Twitter users (61%) say they get more news since joining. Just over a quarter (24%) say their news consumption has stayed about the same. Only 2% estimate they consume less news since they joined Twitter.
News on Twitter is also highly participatory, meaning it is more than just consuming news. Fully 64% of Twitter users say they both get and share news on the service. Just 21% say they just consume; only 2% say they get their news elsewhere and just use Twitter to share it.
| Percent | |
|---|---|
| Both get and share news | 64% |
| Get news only | 21% |
| Share news only | 2% |
| Neither | 14% |
Data Source: Question: You might have already said this, but do you ever use Twitter to get news or share news. (Base: Twitter Users N=3713)
American Press Institute, DB5 and Twitter
One interesting finding of the study is that the vast majority of Twitter users rely mostly on two paths for discovering or finding news on Twitter, though there are potentially many more. Fully 80% of Twitter news users said they get news by “scrolling through my timeline” and 67% by “browsing tweets from people I know.” In all, 94% of Twitter news users get their news either through scrolling or browsing.
Beyond that, the other ways that users could follow news are far less frequent. Just 34% of Twitter news users, for instance, said they check trending topics, the same number that said they see tweets as part of articles on other websites. About half as many (15%) said they checked Twitter’s “discover” section, a feature more recently replaced with “while you were away.” And 11% said they employed Twitter push notifications to tablets or phones.
In other words, there are more ways to customize Twitter than the majority of its users are employing most of the time.
| Percent | |
|---|---|
| Scrolling through my timeline | 80% |
| Browsing tweets from people I follow | 67% |
| See tweets as part of articles on other websites | 34% |
| Checking trending topics | 34% |
| Searching Twitter for keywords or hashtags | 30% |
| Checking Twitter’s “Discover” section | 15% |
| Twitter push notifications to a phone or tablet | 11% |
| Browsing customized Twitter lists | 10% |
| Twitter email notifications | 7% |
| Other | 2% |
| None of the above | 1% |
Data Source: Question: How do you get news through Twitter? (Base: Twitter News Users N=3206)
American Press Institute, DB5 and Twitter
When they do find news on Twitter, how often do people click on stories? Virtually everyone who uses Twitter for news (92%) clicks through to read stories at least sometimes. Thirty-nine percent said they usually or always do so, another 53% said sometimes. Just 8% said rarely or never.
| Percent | |
|---|---|
| Always | 7% |
| Usually | 34% |
| Sometimes | 51% |
| Rarely | 7% |
| Never | 1% |
Data Source: Question: How often do you click links to a news story in any tweet you read on Twitter? (Base: Twitter News Users N=3206)
American Press Institute, DB5 and Twitter
Share with your network
- Twitter and the News: How people use the social network to learn about the world
- How people use Twitter in general
- How Twitter users follow the news
- Who people follow and discover on Twitter
- Twitter and breaking news
- How Twitter users interact with brands and promoted tweets
- How false information spreads and gets corrected on Twitter
- How non-Twitter users are different
- Twitter and life
- Recommendations for publishers
- Methodology
- Download a PDF or topline results
You also might be interested in:
Interacting with your community and providing quality programming while providing the news may seem daunting, but it’s worth it.
Our belief in the brand and the business hasn’t wavered. When you’re a business with a mission, it becomes the only thing that matters.
Our mingles normally draw anywhere from 20 to 40 people. At a recent one, we had the mayor, a bank vice president, several retirees, a young entrepreneur and the owners of the bowling alley hanging out in our office, all chatting with each other and our newspaper staff.
