For printing and offline viewing, a PDF version of this study report and the topline survey results are available for download.
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- The relationship between general news habits and trust in the news
- The meaning of trust in news
- A new understanding: What makes people trust and rely on news
- About the study
- How people decide what news to trust on digital platforms and social media
- How trust can be broken, and the decline of confidence in the press
- Download the report or topline results
- Audiences value trust components differently depending on the news source and topic
- How trust differs across generation, socioeconomics, race and ethnicity, and gender
- Why trust matters
- Appendix A: Tabulations of trust components by topic and source
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We've asked five people outside of journalism with experience in engaging and working with people of all ages how they approach their work. What practices do they use to engage young people that news organizations can adapt and apply in broadening their audiences?
The plans — each supported by a $3,000 grant from API and refined with API's help — will build connections with new audiences and serve communities by prioritizing storytelling and positive impact.
This initiative will help participants develop influencer collaborations around their journalism, including co-hosted Instagram reels to share reporting and promote products, explanatory reporting, ongoing partnerships and live events.