Unlocking mobile revenue and audience

We have thoroughly entered the age of mobile news. People are shifting so rapidly to smartphones and tablets, various data suggest, that mobile devices in the […]

This wasn’t the case in older days, when the newsroom, sales and IT departments were kept apart to avoid conflicts and rarely spoke. That’s now […]

Every print newspaper article goes through a process of reporting, editing and design to optimize how it appears in print. And most publishers have gotten […]

Any discussion about how to reach and serve people using smartphones almost certainly must begin with social media. This was a major point of consensus among […]

News publishers need to think about their mobile audience as consisting of two quite distinct groups. One is made up of possibly longtime readers or […]

There are many ways of defining “engagement,” but those working in mobile emphasized that they all are about making valuable connections with mobile users to […]

Much has been made of the concept that mobile devices are a “second screen” companion to watching television. But those working in mobile also caution […]

Publishers are traditionally used to selling advertisers space in their publications. But that model is working less and less as major advertisers stop buying publications […]

Rather than just think ‘advertising,’ think of ‘useful services’ for readers and sponsors Publishers should fundamentally rethink how to monetize mobile products, beyond just conventional […]

News organizations aren’t the only ones trying to adapt to mobile technology. There are many other industries bidding for the limited pool of people with […]