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Learn more about our 2025 Impact Report!

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    • Special Edition

      Developing a safety plan

    • Article

      Local news is essential to civic discourse — and its future depends on proving it 


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NEED TO KNOW

Unlocking mobile revenue and audience

  • Report

    Unlocking mobile revenue and audience: New ideas and best practices

  • Report

    A mobile-first organization has editorial, technology and business teams working together in new ways

  • Report

    Mobile news presentation should be different from web or print

  • Report

    Mobile and social media are intricately linked

  • Report

    Mobile apps and mobile websites are for quite different audiences

  • Report

    What it really means to ‘engage’ a mobile user

  • Report

    What you don’t know about the ‘second screen’ and ‘utility’ behaviors of mobile users

  • Report

    Advertisers buy audiences, not publications or platforms, and data is the key

  • Report

    Mobile advertising needs more creative thinking

  • Report

    How to hire or promote for mobile jobs when you can’t find or afford someone with direct experience

Latest from Need to Know
  • Developing a safety plan

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  • About
    • What We Do
    • Impact
    • History
    • Meet Our Team
    • API Updates
    • Financials
  • Our Areas of Focus
    • Civic Discourse & Democracy
    • Culture & Inclusion
    • Community Engagement & Trust
    • Revenue & Resilience
  • API & You
    • Join Our Team
    • Apply for Grants
    • Training and Support
    • Support Our Work
    • Contact Us
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  • About
    • What We Do
    • Impact
    • History
    • Meet Our Team
    • API Updates
    • Financials
  • Resources
    • Our Offerings
    • Areas of Focus
      • Civic Discourse & Democracy
      • Community Engagement & Trust
      • Culture & Inclusion
      • Revenue & Resilience
    • Content
      • Articles
      • Studies & Reports
      • Special Editions & Series
      • Need to Know
      • API Media Inclusion & Impact Survey
      • All Resources
  • Products & Programs
    • Better News
    • Table Stakes
    • API Inclusion Index
    • Metrics for News
    • Source Matters
    • API Leaders Fellowship for Inclusion & Impact
  • Events
    • Local News Summits
    • Webinars
  • API & You
    • Training and Support
    • Support Our Work
    • Apply for Grants
    • Join Our Team
    • Contact Us
Recent Resources
  • Article

    Local news is essential to civic discourse — and its future depends on proving it 


  • Article

    On this first Local News Day, we celebrate the important work of our API community

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