We developed a worksheet with a series of planning questions to get you started with inviting your audience to participate in the reporting of a story.
Consider sitting down with a few creative collaborators from across your organization to tackle these questions together.
Share with your network
- The best ways for publishers to build credibility through transparency
- Show the reporting and sources that support your work
- Engage in transparent collaboration with the audience
- Practice ethical curation and attribution
- Offer disclosures and statements of values
- How to correct website and social media errors effectively
- Strategy worksheet: How to invite audience participation in a story
- Study background and sources cited
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As research continues to inform this slice of the news industry, we’ll continue learning, too. Who gets to be called a journalist in 2025 and beyond? What is the future of trustworthy information, especially considering the access to and trust for online content creators? How might journalism adapt to the rise, or co-opt the styles, of news influencers?
What if we started looking at our output as a product, not a service? Too often, we think "product" means a fancy app or a new website. But product isn’t about tech. It’s about intention.
When we began asking what kind of stories still mattered to Baca County, we realized many of them weren’t “breaking news” but generational memory. And the paper was the last remaining platform that treated those memories with care and context.
