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      Don’t assume trust; demonstrate it

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      Local news is essential to civic discourse — and its future depends on proving it 


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NEED TO KNOW

Community Engagement & Trust

  • Report

    How a culture of listening strengthens reporting and relationships

    When Journal Star executive editor Dennis Anderson created a reader advisory board with residents of Peoria’s predominately African American South Side in 2014, he knew [...]

    September 4, 2018
  • Series

    ‘Focused listening’ can help address journalism’s trust problem — here are four examples

    Public distrust and negative attitudes toward media are critical problems facing many news organizations. This distrust feels deepest among particular alienated groups — such as [...]

    January 30, 2018
  • Series

    How Alabama Media Group uses simple text-messaging to listen to diverse voices

    Editor’s note: This is part of a collection of essays on how to reach new audiences by listening. We asked four journalists from across the [...]

    January 30, 2018
  • Series

    How Richland Source held an event to serve local mothers — and listened, too

    Editor’s note: This is part of a collection of essays on how to reach new audiences by listening. We asked four journalists from across the [...]

    January 30, 2018
  • Series

    How a Boston nonprofit newsroom starts its listening by popping up where people live and play

    Editor’s note: This is part of a collection of essays on how to reach new audiences by listening. We asked four journalists from across the [...]

    January 30, 2018
  • Series

    How The Tennessean hosts meetings with alienated audiences to listen and understand

    Editor’s note: This is part of a collection of essays on how to reach new audiences by listening. We asked four journalists from across the [...]

    January 30, 2018
  • Article

    Engaging your audiences (even the difficult ones): More ideas from the experts

    Listening to audiences is a practice that’s gotten lost in the crush of heavy workloads and small staffs. From the American Press Institute’s Manager study: [...]

    November 14, 2017
  • Report

    How can collaborations between ethnic and mainstream outlets serve communities in the digital age?

    A Nigerian chief, a Chinese activist, and a Muslim Republican shared their perspectives on the hotly contested 2017 New Jersey governor’s race. The stories and [...]

    October 4, 2017
  • Article

    How everyday things like cooking can be a powerful storytelling tool: 6 Good Questions with NPR Hot Pot producers Rhitu Chatterjee and Ben de la Cruz

    Spend some time on social media, and you’re sure to see food videos — maybe featuring a restaurant’s unique dish or showing the process of [...]

    July 26, 2017
  • Study

    ‘My’ media versus ‘the’ media: Trust in news depends on which news media you mean

    This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs [...]

    May 24, 2017
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  • About
    • What We Do
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    • Meet Our Team
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    Partnering with community members isn’t just about trust in news — it shows local civic health belongs to all of us

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    Collective Wisdom: Breaking down generational barriers

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