What causes some stories to catch fire on social media while others fall flat? Is it determined by indefinable qualities, or are there some elements [...]
The Coral Project aims to change how publishers, contributors and readers think about interacting in online communities — and it wants to do so with anyone [...]
As audiences gain more choices for news, they are increasingly turning to specialized sources. That represents a challenge to general-interest publishers but also creates an [...]
What you’re ultimately doing with a single-subject news site — to go back to the very beginning — is creating obsessives and superfans. “Cultivating many [...]
“Create obsessives,” digital director of Vanity Fair Mike Hogan said when I asked him about why Vanity Fair built a Hollywood-specific section. Successful single-subject news [...]
After the first step in building a niche vertical of identifying the topic, which involves assessing your audience, your brand, your capacity and the potential [...]
The American Press Institute developed this worksheet as a guide to getting you started with identifying a topic and building a single-subject news site. Before [...]
This research was conducted by the Media Insight Project — an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs [...]
By any number of measures, staying in touch with the world is an important part of the lives of the first generation of digital adults. [...]
A good deal of past research about this newest generation of adults has focused on technology use. That research has revealed Millennials spend a good [...]
© 1946 - 2026 American Press Institute • All Rights Reserved •