Events are a natural fit at news organizations because of their strengths and their role in their communities. Local news organizations have three major assets [...]
An events strategy needs to start by asking “For whom?” Gathering as much information as a local news publisher can about its events’ potential audiences [...]
Publishers who don’t produce their own events risk allowing competitors to enter the market and capture that revenue. The competition is other events and other [...]
Expos and more traditional journalistic events such as debates and conferences around news topics can earn revenue, but they aren’t the only ways to come [...]
The significant revenue is in event sponsorships. A publisher could have a great event idea, but the math still needs to work. Using a spreadsheet [...]
Event promotion, internally and externally, is vital to event success and growth as a significant source of revenue. Ultimately, for most events to work, we [...]
We developed a worksheet with a series of planning questions to get you started with conceiving and creating events that are right for your audience. [...]
This report shares lessons and information from the following news organizations producing events: The Texas Tribune The St. Louis Beacon MinnPost The Chattanooga Times Free [...]
We recommend: The eight categories of journalism events, a blog post by Josh Stearns, director of journalism and sustainability at the Geraldine R. Dodge Foundation. [...]
When Quartz, the fast growing global business website from Atlantic Media, announced that it had created a chart building tool to enable reporters to quickly [...]
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