This report shares lessons and information from the following news organizations producing events:
- The Texas Tribune
- The St. Louis Beacon
- MinnPost
- The Chattanooga Times Free Press
- NJ Spotlight
- The New York Times
- Oakland Local
- The Bakersfield Californian
- The New Yorker
- Arkansas Democrat-Gazette
- The Buffalo News
- The Des Moines Register
- The Detroit Free Press
- The Boston Globe
- Chicago Tribune
- The Savannah Morning News
- The Washington Post
- The Atlantic
- The Walrus
Share with your network
- The best strategies for generating revenue through events
- Build your events strategy around your existing strengths
- Leverage existing news audiences for events and grow new ones
- Identify and hold off other event-marketing competitors
- How to take a creative approach to events revenue for publishers
- Weigh different pricing strategies for events
- Go all-in on event promotions
- Strategy worksheet: Make your events plan
- Appendix: Organizations in this report
- Appendix: More resources on journalism events
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