This report shares lessons and information from the following news organizations producing events:

  • The Texas Tribune
  • The St. Louis Beacon
  • MinnPost
  • The Chattanooga Times Free Press
  • NJ Spotlight
  • The New York Times
  • Oakland Local
  • The Bakersfield Californian
  • The New Yorker
  • Arkansas Democrat-Gazette
  • The Buffalo News
  • The Des Moines Register
  • The Detroit Free Press
  • The Boston Globe
  • Chicago Tribune
  • The Savannah Morning News
  • The Washington Post
  • The Atlantic
  • The Walrus

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Strategy study: Events revenue

The best strategies for generating revenue through events

The best strategies for generating revenue through events

August 7, 2014
Build your events strategy around your existing strengths

Build your events strategy around your existing strengths

August 7, 2014
Leverage existing news audiences for events and grow new ones

Leverage existing news audiences for events and grow new ones

August 7, 2014
Identify and hold off other event-marketing competitors

Identify and hold off other event-marketing competitors

August 7, 2014
How to take a creative approach to events revenue for publishers

How to take a creative approach to events revenue for publishers

August 7, 2014
Weigh different pricing strategies for events

Weigh different pricing strategies for events

August 7, 2014
Go all-in on event promotions

Go all-in on event promotions

August 7, 2014
Strategy worksheet: Make your events plan

Strategy worksheet: Make your events plan

August 7, 2014
Appendix: Organizations in this report

Appendix: Organizations in this report

August 7, 2014
Appendix: More resources on journalism events

Appendix: More resources on journalism events

August 7, 2014

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