We recommend:
- The eight categories of journalism events, a blog post by Josh Stearns, director of journalism and sustainability at the Geraldine R. Dodge Foundation. The groupings are a helpful for looking at what is possible. You might also enjoy his 17 lessons for local news events, a quick list of tips helpful for new and experienced event planners alike.
- A Google Doc of advice for events strategy compiled by a small working group at the Digital News Revenue Summit held in April 2014 by the Texas Tribune. The notes are rough, but public, and you may come across some ideas or phrasing that inspire an idea.
Have a suggestion for a resource that helped you plan an events strategy? Let us know in the comments or send an email to kevin.loker@pressinstitute.org. We’ll take a look and consider adding it to the list above.
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Strategy study: Events revenue
You also might be interested in:
The American Press Institute is hosting a Local News Summit on October 6-7 in Boise, Idaho to identify and advance solutions that help local news leaders design experiences and products that encourage individual and community well-being. Apply for a remaining spot.
Three frameworks for how journalists can engage with non-news experts and researchers to help solve a problem, rethink a beat or collaborate on an experiment
Most newsrooms have one impact story. They tell it the same way to everyone, and then they're surprised when it lands with some audiences and dies in the room with others. The story wasn't wrong. It just never got translated.
