We recommend:
- The eight categories of journalism events, a blog post by Josh Stearns, director of journalism and sustainability at the Geraldine R. Dodge Foundation. The groupings are a helpful for looking at what is possible. You might also enjoy his 17 lessons for local news events, a quick list of tips helpful for new and experienced event planners alike.
- A Google Doc of advice for events strategy compiled by a small working group at the Digital News Revenue Summit held in April 2014 by the Texas Tribune. The notes are rough, but public, and you may come across some ideas or phrasing that inspire an idea.
Have a suggestion for a resource that helped you plan an events strategy? Let us know in the comments or send an email to kevin.loker@pressinstitute.org. We’ll take a look and consider adding it to the list above.
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Strategy study: Events revenue
You also might be interested in:
How do we bridge that gap between the standard KPIs and those mushier signals of your work’s impact — how can you identify and quantify what’s changing in the lives and perceptions of the communities you serve?
We asked four summit participants to share more about the ways they are defining, measuring and acting on signals of impact.
With careful planning, events and newsroom-created gathering spaces can help local media measure impact and trust.
