We developed a worksheet with a series of planning questions to get you started with conceiving and creating events that are right for your audience.
Consider sitting down with a few creative collaborators from across your organization to tackle these questions together.
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- The best strategies for generating revenue through events
- Build your events strategy around your existing strengths
- Leverage existing news audiences for events and grow new ones
- Identify and hold off other event-marketing competitors
- How to take a creative approach to events revenue for publishers
- Weigh different pricing strategies for events
- Go all-in on event promotions
- Strategy worksheet: Make your events plan
- Appendix: Organizations in this report
- Appendix: More resources on journalism events
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