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      Bridging silos with scrums

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      Source transparency as a tool for change

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NEED TO KNOW

Revenue & Resilience

  • Article

    How a publisher-university partnership drives innovation: 8 good questions with Tom Negrete

    The Sacramento Bee’s been busy in the field of data. Recently, The Bee has been working closely with universities like Stanford on using data to [...]

    June 26, 2014
  • Article

    How niche reporting leads to higher quality information for everyone: 12 good questions with Lara Setrakian

    Syria’s civil war is a story that goes in and out of the mainstream news media, but at Syria Deeply, it’s the only story. Lara [...]

    June 19, 2014
  • Report

    Unlocking mobile revenue and audience: New ideas and best practices

    We have thoroughly entered the age of mobile news. People are shifting so rapidly to smartphones and tablets, various data suggest, that mobile devices in the [...]

    June 10, 2014
  • Report

    A mobile-first organization has editorial, technology and business teams working together in new ways

    This wasn’t the case in older days, when the newsroom, sales and IT departments were kept apart to avoid conflicts and rarely spoke. That’s now [...]

    June 10, 2014
  • Report

    Mobile news presentation should be different from web or print

    Every print newspaper article goes through a process of reporting, editing and design to optimize how it appears in print. And most publishers have gotten [...]

    June 10, 2014
  • Report

    Mobile and social media are intricately linked

    Any discussion about how to reach and serve people using smartphones almost certainly must begin with social media. This was a major point of consensus among [...]

    June 10, 2014
  • Report

    Mobile apps and mobile websites are for quite different audiences

    News publishers need to think about their mobile audience as consisting of two quite distinct groups. One is made up of possibly longtime readers or [...]

    June 10, 2014
  • Report

    What it really means to ‘engage’ a mobile user

    There are many ways of defining “engagement,” but those working in mobile emphasized that they all are about making valuable connections with mobile users to [...]

    June 10, 2014
  • Report

    What you don’t know about the ‘second screen’ and ‘utility’ behaviors of mobile users

    Much has been made of the concept that mobile devices are a “second screen” companion to watching television. But those working in mobile also caution [...]

    June 10, 2014
  • Report

    Advertisers buy audiences, not publications or platforms, and data is the key

    Publishers are traditionally used to selling advertisers space in their publications. But that model is working less and less as major advertisers stop buying publications [...]

    June 10, 2014
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