After breaking down organizational silos and integrating different systems, news outlets should get more granular in assessing areas where they can improve the customer service [...]
As news outlets increasingly rely on digital subscriptions as a primary revenue source, many are finding that barriers separating their print and digital functions — [...]
With advertising becoming a less reliable source of revenue for the embattled journalism industry, more news outlets are turning toward sources of consumer revenue to [...]
Worldwide, the lives of most journalists have been consumed over the past 12 months by cataclysmic events both anticipated and unexpected. But no media organization [...]
As the future of the news focuses more on reader revenue as its economic model, retention of subscribers and members is becoming more critical. It [...]
We asked news publishers to answer, in their own words, these two questions: Is there anything you have changed or implemented recently that made a [...]
We asked publishers whether or not they currently follow 38 different tactics that each may help with customer/subscriber retention in different ways. We found some [...]
We asked news publishers to tell us how much potential value they thought different retention strategies could have. This was independent of whether the publisher [...]
People have questions. Journalists have answers. But it can be surprisingly difficult to connect the two. Someone wondering, for example, what COVID-19 testing options are [...]
They’re not conventional political journalists, but they might have the most important beat of 2020. This election year was going to be different even before [...]
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