People interviewed for this study either by phone or email:
- Matt DeRienzo, Digital First Media
- Kathy English, Toronto Star
- Angie Holan, PolitiFact
- Mathew Ingram, Gigaom
- Joy Mayer, The Columbia Missourian
- Martin Moore, Media Standards Trust
- Kara Swisher, Re/Code
- Maggie Walter, The Columbia Missourian
- Rob Wijnberg, De Correspondent
- Amanda Zamora, ProPublica
Reporting Errors
If you see a factual error or other mistake in this study, please contact us.
Share with your network
- The best ways for publishers to build credibility through transparency
- Show the reporting and sources that support your work
- Engage in transparent collaboration with the audience
- Practice ethical curation and attribution
- Offer disclosures and statements of values
- How to correct website and social media errors effectively
- Strategy worksheet: How to invite audience participation in a story
- Study background and sources cited
You also might be interested in:
By sending data from their targeted audiences in Adobe Analytics into MFN, Crain was able to more clearly understand what topics, categories, and even story types were engaging readers in key parts of their coverage area.
Ways to support conversations for balancing innovation and stability in your news organization, essential considerations about this often overlooked topic, and guidance to include them in your technology decisions.
Successfully and efficiently marketing your work can be hard, especially for local news teams with limited resources, but marketing yourself to your audience is an essential skill for news organizations to drive revenue and promote sustainability.