People interviewed for this study either by phone or email:
- Matt DeRienzo, Digital First Media
- Kathy English, Toronto Star
- Angie Holan, PolitiFact
- Mathew Ingram, Gigaom
- Joy Mayer, The Columbia Missourian
- Martin Moore, Media Standards Trust
- Kara Swisher, Re/Code
- Maggie Walter, The Columbia Missourian
- Rob Wijnberg, De Correspondent
- Amanda Zamora, ProPublica
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As research continues to inform this slice of the news industry, we’ll continue learning, too. Who gets to be called a journalist in 2025 and beyond? What is the future of trustworthy information, especially considering the access to and trust for online content creators? How might journalism adapt to the rise, or co-opt the styles, of news influencers?
What if we started looking at our output as a product, not a service? Too often, we think "product" means a fancy app or a new website. But product isn’t about tech. It’s about intention.


