What can you do now to create a social media team that’s ready for the accountability reporting you’ll do in 2018 — and in upcoming elections? Here are ideas from experts in our social media strategy study.
To build community interest and engagement, try starting the conversation on social media and continuing it in your publication, rather than the other way around.
Resist the temptation to post every link to every piece of your content. Focus on fewer items and the best platforms for that content.
If no one on your hiring team has a deep understanding of social media in newsrooms, hire an outside consultant or bring in an expert from another part of your company to help interview social media job candidates.
We’re here to help you move through the stages of what it means to be a healthy news organization and a healthy news contributor — whether you’re dealing with revenue or cultural challenges or effectively managing change.