The American Press Institute developed this worksheet as a guide to getting you started with identifying a topic and building a single-subject news site.
Before starting, be sure you’ve read this Strategy Study.
Consider sitting down with a few creative collaborators from across your organization to tackle these questions together.
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By sending data from their targeted audiences in Adobe Analytics into MFN, Crain was able to more clearly understand what topics, categories, and even story types were engaging readers in key parts of their coverage area.
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Successfully and efficiently marketing your work can be hard, especially for local news teams with limited resources, but marketing yourself to your audience is an essential skill for news organizations to drive revenue and promote sustainability.
