Conversations about media transformation from the American Press Institute.
Creating advertiser momentum By API
Jerry Kackley, president of K Group in Scottsdale, Arizona, will be a featured discussion leader at API's Value Optimized Pricing seminar (Sept. 20-21) in Reston, Va. Kackley shares eight rules to create positive momentum with high growth advertisers.
Be a price maker; not a price taker By API
Robert G. Picard, one of the world's leading experts on media economics and management, will be a featured discussion leader at API's Value Optimized Pricing seminar (Sept. 20-21) in Reston, Va. Dr. Picard offers tips on newspapers and news pricing in the digital age.
API brings 5 key programs to California By API
API is bringing five urgent and intensive programs to Pomona, California, Sept. 13-17, to help you redefine the whole idea of your news organization's role in business today.
New Zealand startup combines local news, information and solutions By API Locally Informed, a New Zealand-based website, offers a new way to provide local news and information to communities. Perhaps more importantly, the startup brings a new way to solve the local "jobs to be done" faced by people every day by leveraging the power of Crowdsourcing and creating incentive-based participation.
Greg Retsinas