This report shares lessons and information from the following news organizations producing events:
- The Texas Tribune
- The St. Louis Beacon
- MinnPost
- The Chattanooga Times Free Press
- NJ Spotlight
- The New York Times
- Oakland Local
- The Bakersfield Californian
- The New Yorker
- Arkansas Democrat-Gazette
- The Buffalo News
- The Des Moines Register
- The Detroit Free Press
- The Boston Globe
- Chicago Tribune
- The Savannah Morning News
- The Washington Post
- The Atlantic
- The Walrus
Share with your network
- The best strategies for generating revenue through events
- Build your events strategy around your existing strengths
- Leverage existing news audiences for events and grow new ones
- Identify and hold off other event-marketing competitors
- How to take a creative approach to events revenue for publishers
- Weigh different pricing strategies for events
- Go all-in on event promotions
- Strategy worksheet: Make your events plan
- Appendix: Organizations in this report
- Appendix: More resources on journalism events
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Interacting with your community and providing quality programming while providing the news may seem daunting, but it’s worth it.
Our belief in the brand and the business hasn’t wavered. When you’re a business with a mission, it becomes the only thing that matters.
Our mingles normally draw anywhere from 20 to 40 people. At a recent one, we had the mayor, a bank vice president, several retirees, a young entrepreneur and the owners of the bowling alley hanging out in our office, all chatting with each other and our newspaper staff.
