This report shares lessons and information from the following news organizations producing events:
- The Texas Tribune
- The St. Louis Beacon
- MinnPost
- The Chattanooga Times Free Press
- NJ Spotlight
- The New York Times
- Oakland Local
- The Bakersfield Californian
- The New Yorker
- Arkansas Democrat-Gazette
- The Buffalo News
- The Des Moines Register
- The Detroit Free Press
- The Boston Globe
- Chicago Tribune
- The Savannah Morning News
- The Washington Post
- The Atlantic
- The Walrus
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Strategy study: Events revenue
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Most newsrooms have one impact story. They tell it the same way to everyone, and then they're surprised when it lands with some audiences and dies in the room with others. The story wasn't wrong. It just never got translated.
News leaders who say they want their journalism to help people make decisions and thrive must help their community maintain a sustainable relationship with civic information, which is very different from a newsroom that aims to get people to consume more information.
To understand what’s working and what challenges newsrooms continue to face, API spoke to people from The Boston Globe, The Texas Tribune, the Minnesota Star Tribune and The Seattle Times about their strategies around subscriptions and membership.
