This report shares lessons and information from the following news organizations producing events:
- The Texas Tribune
- The St. Louis Beacon
- MinnPost
- The Chattanooga Times Free Press
- NJ Spotlight
- The New York Times
- Oakland Local
- The Bakersfield Californian
- The New Yorker
- Arkansas Democrat-Gazette
- The Buffalo News
- The Des Moines Register
- The Detroit Free Press
- The Boston Globe
- Chicago Tribune
- The Savannah Morning News
- The Washington Post
- The Atlantic
- The Walrus
Share with your network
- The best strategies for generating revenue through events
- Build your events strategy around your existing strengths
- Leverage existing news audiences for events and grow new ones
- Identify and hold off other event-marketing competitors
- How to take a creative approach to events revenue for publishers
- Weigh different pricing strategies for events
- Go all-in on event promotions
- Strategy worksheet: Make your events plan
- Appendix: Organizations in this report
- Appendix: More resources on journalism events
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The next API Local News Summit will be on how local and community-based media might engender a local identity and embrace their geography and history. We’ll help news leaders consider how they contribute to a community’s well-being by fostering a sense of place — and how, when done with care, this might offer new ways to sustain local news.
This guide features strategies tested and proven by local news organizations that participated in the Table Stakes Local News Transformation Program along the themes of product thinking, revenue, engaged journalism, collaboration and managing change.
Examples of how newsrooms have spun up live events, products and third spaces to experiment with new sources of revenue while fostering community belonging.
