We recommend:
- The eight categories of journalism events, a blog post by Josh Stearns, director of journalism and sustainability at the Geraldine R. Dodge Foundation. The groupings are a helpful for looking at what is possible. You might also enjoy his 17 lessons for local news events, a quick list of tips helpful for new and experienced event planners alike.
- A Google Doc of advice for events strategy compiled by a small working group at the Digital News Revenue Summit held in April 2014 by the Texas Tribune. The notes are rough, but public, and you may come across some ideas or phrasing that inspire an idea.
Have a suggestion for a resource that helped you plan an events strategy? Let us know in the comments or send an email to kevin.loker@pressinstitute.org. We’ll take a look and consider adding it to the list above.
Share with your network
- The best strategies for generating revenue through events
- Build your events strategy around your existing strengths
- Leverage existing news audiences for events and grow new ones
- Identify and hold off other event-marketing competitors
- How to take a creative approach to events revenue for publishers
- Weigh different pricing strategies for events
- Go all-in on event promotions
- Strategy worksheet: Make your events plan
- Appendix: Organizations in this report
- Appendix: More resources on journalism events
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