Elite Truong

Vice President, Product Strategy

Elite Truong is Vice President, Product Strategy at API. She manages the existing American Press Institute product portfolio, which includes Metrics for News, an analytics tool that aligns journalism metrics with an organization’s editorial values and business model, and Source Matters, a tool that allows publishers to track and improve the diversity of their organizations. As head of the Product Strategy team, she helps strengthen and expand the product portfolio, while also serving as a product coach and thought leader for the news industry.

Elite is also the board secretary of the News Product Alliance, a nascent community of support and practice for news product thinkers.

Elite most recently worked as director of strategic initiatives at The Washington Post, where she led the newsroom R&D team to create projects and products driven by emerging technologies, including machine learning, artificial intelligence and 3D and augmented reality. She also initiated and managed newsroom partnerships, including with Google, AT&T and IBM. Before joining The Post, Elite spent four years at Vox Media, three as the product manager for off-platform storytelling. She set product strategy and led the launch of nine editorial networks on new platforms, including Apple News, AMP and AMP Stories, Facebook Instant Articles, live blogs and newsletters.

Elite has also been an adjunct professor at the University of Maryland, where she created and taught an entrepreneurship class for journalism students, which covered product development and project management basics for enterprise media projects, negotiation, pitching and public speaking skills.

Elite earned a Bachelor of Arts in Journalism from Roosevelt University. She is a member of the Asian-American Journalists Association and the Online News Association, where she taught as guest faculty and coached participants in the Women’s Leadership Accelerator. She formerly served on ONA’s board of directors and was a member of the inaugural 2015 ONA-Poynter Leadership Academy for Women in Digital Media. She was a 2022 fellow in the Sulzberger Executive Leadership Program at Columbia Journalism School.

Email Elite at elite.truong@pressinstitute.org.

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