Maria Ivancin is the president of the Market Research Bureau and adjunct associate professor at American University. Read more about Maria Ivancin.
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Who people follow and discover on Twitter
On Twitter consumers can discover new voices, authors, news providers and take following actions as a result. The survey tried to track those patterns by [...]
How Twitter users follow the news
People using social media as a news source can design their own news agenda — identifying the sources and topics they want to follow. This [...]
How people use Twitter in general
In general, all three core groups studied — Twitter users, non-Twitter users on social media and social media users overall — consume a good deal [...]
