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Branding neighborhood pride in a subscription campaign
Diving into local history can be a great way to reach new audiences and cultivate a sense of place, but some communities already have a strong identity that can be tapped into as well. That’s exactly what Block Club Chicago has built its merchandising strategy around
API Senior VP Samantha Ragland named interim Executive Director
This transition comes as API continues supporting local and community newsrooms, advancing journalistic sustainability and programming for equity and belonging in media.
Leverage history to shape identity
Welcome to July’s Special Edition, where we feature essays from four attendees of the API Local News Summit on Local Identity, History and Sustainability on [...]
