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Team up with historical societies to offer dual membership perks
In Southern California, the Coachella Valley Journalism Foundation is pioneering collaborations with local historical societies to help support the journalists of today — while working to ensure that the stories of yesteryear are preserved and rediscovered.
API welcomes Marlene Harris-Taylor as director of community engagement
As director of inclusion and audience growth, Harris-Taylor will continue API’s efforts to drive organizational and cultural transformation while sharpening its commitment to diversity, equity, inclusion and belonging. She’ll also work to deepen API’s partnerships with community organizations and non-news experts.
Branding neighborhood pride in a subscription campaign
Diving into local history can be a great way to reach new audiences and cultivate a sense of place, but some communities already have a strong identity that can be tapped into as well. That’s exactly what Block Club Chicago has built its merchandising strategy around
